American University in Dubai
What does it mean to be an AUD Knight?
THE BRIEF
Generate leads by communicating
AUD’s global rankings.
THE CHALLENGE
To take a statistic about global rankings and making it appealing to prospective students.
THE IDEA
We gave prospective students a glimpse of what a
future after AUD holds - by showing the success of its alumni.
THE CREATIVE
Each film was crafted to show real life impact the
university has on its alumni. The films were shot both on
campus and their work places to inspire them.
Suddenly, being ranked as the most diverse campus in the world became a relatable, human benefit a student could see the value of.
Data-powered, personalised communication
With the data that we collected, we knew exactly what to tell a student according to which country they are in.
CAMPAIGN FLOW
Executed in 3 stages:
Phase 1
Raised awareness with hero films
Phase 2
Raised broad lead generation
Phase 3
Took findings from Phase 2 and deployed a country-specific round of lead generation
We reached 451,000 prospective students
SERVICES
- Campaign Planning
- Scripting
- Video Production
- Video Editing
- Social Listening
- Tone of Voice and Brand Personality
- Video Animation
- Analysis
- Ad Creation
- Target Audience Planning
- Ad Placement