One of the region’s most engaging low-cost airline on social media
Air Arabia became a trailblazer in content marketing, consistently churning out engaging and compelling content to gain the 4th highest share of voice among airlines in the region.
THE OBJECTIVE
Create gripping content to help build a digital presence and engage the audience on a wide variety of channels
Build and engage Air Arabia’s international audience on social media by staying true to the brand’s low-cost USPs and values
CHALLENGES
Finding the right balance to engage its existing value-seeking and often conservative customer base, while evolving to grow a new, younger travel-enthusiast audience
Curating content for specific geographies and languages, owing to Air Arabia’s hubs in different countries
MILESTONES
1. Completely revamped the brand’s social media personality with modern content, consistent tone of voice and visual identity
2. Delighted, engaged and inspired our audiences with fresh, timely and interactive content
3. Carried on the momentum even during the time of the COVID-19 crisis and produced relevant and engaging content during these unusual times
ENERGETIC TRAVEL TRIGGERS
STUNNING NEW ROUTE LAUNCHES
ENGAGING TRIVIA CONTENT GENERATING 200+ COMMENTS FOR EACH POST WITH NO PRIZE OR INCENTIVE
BEHIND THE SCENES CONTENT WITH THE CREW
BRAND AWARENESS CAMPAIGN
ACTIVATIONS
COUNTRY SPECIFIC CONTENT
CONTENT DURING THE LOCKDOWN PHASE
RESULTS
Since taking over the brand in 2016, the brand has transformed into the most sensible choice for smart spenders and young nomads around the world
Air Arabia went from having the 10th to the 4th highest share of voice among airlines in the region
Organic growth of followers from 350K to 1.3 Million Followers on Facebook
Organic growth of followers from 10K to 166K on Instagram
Organic growth of followers from 10K to 27K on Twitter
Engagement rate is at an average 34% per 1000 followers, reach is at 28 million and impressions at 42 million per month
