One of the region’s most engaging low-cost airline on social media
Air Arabia became a trailblazer in content marketing, consistently churning out engaging and compelling content to gain the 4th highest share of voice among airlines in the region.
THE OBJECTIVE
Create gripping content to help build a digital presence and engage the audience on a wide variety of channels
Build and engage Air Arabia’s international audience on social media by staying true to the brand’s low-cost USPs and values
CHALLENGES
Finding the right balance to engage its existing value-seeking and often conservative customer base, while evolving to grow a new, younger travel-enthusiast audience
Curating content for specific geographies and languages, owing to Air Arabia’s hubs in different countries
MILESTONES
1. Completely revamped the brand’s social media personality with modern content, consistent tone of voice and visual identity
2. Delighted, engaged and inspired our audiences with fresh, timely and interactive content
3. Carried on the momentum even during the time of the COVID-19 crisis and produced relevant and engaging content during these unusual times
